Like Jarod said, a Generic VMC is 4K, been steady that way for a few years. This one is tough because it displays well, however, the letters not being embossed I'd rather have a 81 B/D with embossed letters even though not as rare.
Personally, I'm over turning Generics into fantasy machines. I've seen enough in all different flavors to last me a lifetime. Now someone, the guy who sells on ebay, is turning Vendos into fantasies. Please make it stop.
If someone wants to tear down this machine, it should be a Dr. Pepper. If you decide to sell, it should move rather quickly at $4,000.