Grapette Item - Anyone Know What This Is?

[mygoose101]

Saw this on CL, it's a Grapette advertising piece of some kind but have no idea what it is. The walk safely is interesting. I wish he put the size on there, hard to tell if it's the size of a quarter or much larger.

http://losangeles.craigslist.org/sfv/clt/3312384390.html

[mygoose101]

Ah, it's a 4" cross walk street marker, saw it in his other ad. I wonder it this went right into the sidewalk or? Unusual but very cool. If I collected Grapette I'd jump all over it.

http://losangeles.craigslist.org/sfv/clt/3308421352.html

[collecture]

I have never understood street markers and how or why they were used. I see them in Coca Cola a lot, but why would they embed them in the concrete. I read that firefighters used the reflection of markers at night, but why have a soda name on them? Anybody know??

[pepsibob]

Most marker were in front of drug and soda shop just another way of  advertisement. .. I picked up a few so far all under 100 dollars

[TomFromJersey]

The Grapette markers should go from $20 to $50....some others are much harder to come by, like 7-up and RC Cola.
   TFJ