Removing light bulb in vending door

I have removed the plastic panels that cover the bulb and the retaining screw. This bulb runs the down the inside of the vending door. Lights up the door and product. I can not get the existing bulb out and not want to break anything trying.
Thought I would ask here first and save some heart break .
The space is very tight so it is difficult to get your fingers around the bulb to turn it. Has to be a trick to it.
Any help would be appriciated.
John

[johnieG]

Here's a tip, use a pair of kitchen type rubber gloves, they grip the tube nicely, giving you more leverage, now grip & turn the it with your fingers at the ends nearest the metal ends it should only take a 1/2 turn either way to release it, sometimes they tend to take a set in there sockets over the years. hope it helps...JohnieG '>