I had one of those before. It was my first machine. I paid $65.00 for it back in 1981 and sold it many years later for $600.00, but it was in awesome shape. I still wish I hadn't sold it. Although in a collectors market it was not valuable, I always thought it represented an era perfectly with probably the best original paint scheme ever put out by a manufactuer and it is embosed on every section including the top lid and back. It has to be my favorite cooler of all times.
Here's mine right before I sold it. It started out in the far side of the basement and it kept on getting closer and closer to the back door until one day it was gone.
It can also be used as a Jack in the Box. Just wind it up and kids pop out.