Some may say keep the bucket beside you when you drink it. Its kind of like bondage... either you like it, or you don't...and if you don't you like it, its a lot like punishment. There really isn't a whole lot of in between.
A better summary I've never read.
The best part about Moxie is watching people's faces when they take that first swig. Definately an acquired taste as others have said. Sticking with it long enough to acquire it can be the hard part. It's ok from time to time. Not my first choice of beverages, but not bad.