What type of cooler is this 7UP

[tkaz]

You can always pick up a copy of Jeff Walters book: http://www.ebay.com/itm/COMPLETE-GUIDE-TO-COLLECTIBLE-PICNIC-COOLERS-AND-ICE-CHESTS-by-Jeff-Walters-NEW-/350807648754?pt=LH_DefaultDomain_0&hash=item51adc3e9f2

The estimated prices are out of date, but it's a good reference for ID

On that note, I didn't realize the books were at this price point, might have to throw my copy on ebay!

[Bigfoot]

That seller is asking a premium for perfect copies but I bought 2 copies last year for way less.
Both lightly used. One copy was $5. The other I think $20.
Hope that helps