Boy oh boy, that's a real rough puppy! looks like a generic progress standard with the Kern's logo silk-screened onto the face, pity they spray painted red all over it, but at least the buck & rest of the Logo is visible to make a copy from. it looks like it was a white colored cooler underneath it all.
I'd personally invest a little time & locate another generic cooler & duplicate & transfer the Kern's logo onto it, this one looks way too rusty, but if you are ambitious...go for it. while local brands are fewer in number than a "Coke" or Pepsi" they also have a proportionately smaller following. ( they ain't worth as much
) and generic (non-embossed brands) coolers like this one can go for between $75-200 dollars depending on condition, etc.
I'm afraid to have you show the bottom at this point, I hope it's intact, and I hope this helps. & I hope member Bigfoot can chime in here too.
