Looks like a nice National 9 Pull Cigarette Machine. They have great art-deco styling. The bezel around the coin return lever will likely be broken because the casting was not strong enough or the spring on the coin return lever was too strong--take you pick. They clean up nicely and you can still get parts for them. Main problem is that they can only vend cigarettes--the real thing or candy will also work. But they are very nice looking machines.
I have seen them range in price from $100 and up. That looks to be straight and in decent shape. The light is working. Can't tell if the coin mech is present because it would be on the right side of the vending rack. If it works and has the keys, probably $200 to $400 would be a good price.
My two cents anyway.
Tim