In line with what Maine stated, the real bugaboo is shipping. Be careful or you can find yourself out some of your own money. If your selling Soda machines, then just state buyer pickup ONLY, which just means they have to arrange their own shipping. If you selling something smaller and are willing to ship, make sure you take in to account what your spending on packing materials, etc. Ive been selling on ebay since 1999 and had few issues.
My suggestions:
- Lots of pictures
- Describe the item in as much detail as possible (the good and bad, full disclosure)
- Be attentive to your auction, answer all questions from potential buyers