Alot of older clocks have a "reversing" gear that basically looks like a little gear with curved teeth. It's typically the first gear that the main motor gear hits before all the others. They are supposed to curve to the right if you are looking head on at the gear. I have 1980s Dr Pepper "prism" clock that had this issue, and it turned out at some point someone had dissassembled the gears to clean them and flipped the reversing gear over. It was an easy fix once i realized what i was working with.
Here's a link that helped me. Different motor, same idea though, read the top paragraph where it talks about it.
https://www.norkro.com/webpages/lanshireinstructions.htmP.S. Unless you flip the armature (Which has to be deliberatly done), AC motors don't care which wire is where (I.E. flipping the plug will have no effect on teh direction), they will spin the same direction reguardless.