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Title: Why was Coke a nickel for so long? Post by: jholmgren on April 17, 2013, 02:46:32 pm I've heard bits and pieces of this in the past, but this is good article on the history of why Coke in bottles only cost a nickel for about 70 years:
http://www.npr.org/blogs/money/2012/11/15/165143816/why-coke-cost-a-nickel-for-70-years Jim Title: Re: Why was Coke a nickel for so long? Post by: Jonathan816 on April 17, 2013, 03:49:07 pm Interesting write up.
Title: Re: Why was Coke a nickel for so long? Post by: BONOVOX on April 17, 2013, 03:56:39 pm Nice read :smile:
Kinda reminds me of Ozzie Silna and his brother and what they did to the NBA when they merged with the ABA I wish Coke were still a nickle. Title: Re: Why was Coke a nickel for so long? Post by: collecture on April 17, 2013, 04:02:59 pm Cool spot Jim!
Thanks for posting! Title: Re: Why was Coke a nickel for so long? Post by: MaineT on April 17, 2013, 05:53:14 pm Wow, first addictive cocaine then brainwashing after that... :Oo: And to think its Walmart that gets the bad reputation!
Title: Re: Why was Coke a nickel for so long? Post by: Blind1968 on April 17, 2013, 05:53:40 pm Very Interesting. Thanks!! 8)
Title: Re: Why was Coke a nickel for so long? Post by: SodaShopNick on April 17, 2013, 07:05:33 pm Very cool, thanks for posting.
Title: Re: Why was Coke a nickel for so long? Post by: sc1101 on April 17, 2013, 09:09:47 pm Good article. Never really thought about that before. Thanks
Title: Re: Why was Coke a nickel for so long? Post by: Slider-Bob on April 17, 2013, 09:21:11 pm Thanks for posting Jim...Interesting stuff!
Title: Re: Why was Coke a nickel for so long? Post by: bcharlton on April 18, 2013, 07:29:04 am Great post Jim,
Now how do we get gas down to under 2 bucks a gallon for 70 years? BC Title: Re: Why was Coke a nickel for so long? Post by: mznb1u on April 18, 2013, 08:41:09 am Thanks for posting. I listen to NPR pretty regularly and I missed that one.
And if we are going to work on gas prices--lets shoot for under a buck! :drinking: Tim :drinking: Title: Re: Why was Coke a nickel for so long? Post by: Jeffmon on April 18, 2013, 12:22:48 pm Interesting read, another great story is how Pepsi rose from being considered a second class soft drink due to the fall of the Iron curtain in the 80's... Sounds crazy but it was the turning point for Pepsi, they signed exclusive deals with the former U.S.S.R. and most of eastern Europe which skyrocketed there revenue, which they then sunk into millions of dollars advertising campaigns IE Michael Jackson's Pepsi campaign lol cool story for anyone interested !
Title: Re: Why was Coke a nickel for so long? Post by: jholmgren on April 18, 2013, 12:49:00 pm Interesting read, another great story is how Pepsi rose from being considered a second class soft drink due to the fall of the Iron curtain in the 80's... Sounds crazy but it was the turning point for Pepsi, they signed exclusive deals with the former U.S.S.R. and most of eastern Europe which skyrocketed there revenue, which they then sunk into millions of dollars advertising campaigns IE Michael Jackson's Pepsi campaign lol cool story for anyone interested ! Pepsi has always seemed to be a bit 'snake bitten' with their Celebrity endorsements. MJ with the pyrotechnical accident during filming, Madonna's "Like a Prayer" commercial that caused a big controversy with the Catholic church, they did a campaign with Brittney Spears a few years back - just as her 15 minutes of fame was expiring. Bob Dole, Sami Sosa... wow. I'm waiting for them to announce an exclusive deal with the Kardashian's next. :glare: Jim Title: Re: Why was Coke a nickel for so long? Post by: kbareit on April 18, 2013, 04:57:36 pm Pepsi has always seemed to be a bit 'snake bitten' with their Celebrity endorsements. MJ with the pyrotechnical accident during filming, Madonna's "Like a Prayer" commercial that caused a big controversy with the Catholic church, they did a campaign with Brittney Spears a few years back - just as her 15 minutes of fame was expiring. Bob Dole, Sami Sosa... wow. I'm waiting for them to announce an exclusive deal with the Kardashian's next. :glare: Great article. This would make a good argument why Pepsi couldn't get the market share that Coke had.Jim As for the celebrities they now pay Be'once some astronomical amount to rep their product. (no wonder they can't Coke) |