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I found a very large Moxie sign.
It's got at least 1/2 dozen colors.
Has the Moxie Boy and the Moxie "Bulls-eye."
It's dated 1950
It's framed in the original wood Frame like Coke signs of the 30's and 40's.
Regular paint not porcelain
6 foot by 3 foot
Probably the most beautiful and dynamic sign I have ever seen.
I have the most recent Moxie book (the one in black and white) and there is nothing in there like it.

Anyone know which Moxie book has a good reference section on signs?
Or anyone know Moxie signs well?
Thnx Fellas
BTW
It's not for sale I'm just fishing for info.

Someone here can I'm sure help you if you had a picture.

I'll make that happen in a day or so.
It's unbelievable looking

Moxie has great colors so I'm sure it is.

I drink it but don't collect the signs and would love to see a picture of it if it is that good.

On their facebook page, there was something recently that Ted Williams started in 1958, so it is likely before that date.

http://www.facebook.com/DrinkOfficialMoxie

I do look at signs obsessively and have a few.
Typically wood framed like this one.
The one in question looks much more like a 30's, 40's sign but is indeed dated 1950.
Which probably speaks to the mojo of Moxie.
They had a design and it worked and they continued using it for decades.

Ted Williams apparently signed a contract with Moxie in 1957. That is according to one of the books.

This piece is 100% original and  the frame is 100% original and framed in wood in the back.
Different wood but framed just like 30's and 40's Coke, Generic, and Nehi signs ( not to mention may others) I have seen over the years.  In terms of construction.



(http://im1.shutterfly.com/media/47a2d738b3127ccef173c358c81100000030O00AZMWzdozaOWoPbz4E/cC/f%3D0/ps%3D50/r%3D0/rx%3D550/ry%3D400/)

Donasco 1950

(http://im1.shutterfly.com/media/47a2d738b3127ccef172c6b0a82f00000030O00AZMWzdozaOWoPbz4E/cC/f%3D0/ps%3D50/r%3D0/rx%3D550/ry%3D400/)

I don't know much about Moxie signs, but that is a Nice sign to say the least ! ! !
The coolers are nice as well ! ! !

What is behind the coolers? Looks like writing.

Like we often see on signs this size it's what I think is called a "Privilege" area.
Typically it would say something like Sonnys Deli or Delicatessen or Meats or anything like that.
This has that area and it does have the shops name.

That is too Cool!

That is a great looking sign. I hope you own it or will own it. Very impressive colors and size to boot.

:-)

I take that as a yes it is yours. Fantastic

BOC

Here is a close-up of the Moxie guy on the sign.
(http://im1.shutterfly.com/media/47a2ce24b3127ccef11f21b5ccdf00000030O00AZMWzdozaOWoPbz4E/cC/f%3D0/ps%3D50/r%3D0/rx%3D550/ry%3D400/)