7UP Cooler Value?

[SodaShopNick]

Please see the picture, but need some help on the value of this cooler.  He is asking $100, but I don't know much about them.  The cooler is embossed and I am being told is in pretty good condition and is all there.

[pepsibob]

Hi if the tray is there and not rusted through I say about 75

[SodaShopNick]

Looks like no tray, but he says no rust.

[johnieG]

$75 in my opinion, these are every common, oh & it should include the  lid, the tray would be nice, but not necessary.

[SodaShopNick]

Thanks guys...