JohnieG, I think you are correct, I have seen photo's of two coolers with the label, both about gone. My cooler was a wet cooler to begin with, so it would not have been on it. I turned it in to an Ice cooler. I use my cooler during the summer for family picnics and added it for conversation. My father in-law took one look at the indtructions and went into a long talk on the old Ice Box and how they would put a card in the window for the ice man so he would know how much ice to bring. Now, I'm old, but not old enough to remember that!
